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![]() “Should this be polish and professional or casual and personal?”īut when you get it right, a great LinkedIn Summary can completely change the game.You can say anything! Which leads to all kinds of questions: When you click “edit” on your Summary for the first time, all you get is a blank box with a blinking cursor. It's one of the most important sections of your profile, but it's also one of the most intimidating. If your LinkedIn Headline is your hook, your LinkedIn Summary is where you expand on your story, your value, and where you drive your reader to take action. Your LinkedIn summary is the largest freeform text area on your profile. My goal with this article is to teach you the same LinkedIn Summary tactics that have helped me (and thousands of my clients) achieve those results! Why Does Your LinkedIn Summary (a.k.a LinkedIn About Section) Matter? Today, I have an audience of 1.2+ million followers on LInkedIn.ĭon't just take my word for it though! Here are my LinkedIn profile analytics: On top of that, I grew my LinkedIn following from 3,000 people to over 100,000 in 12 months. I don't do outbound promotion, all of my leads reach out to me (typically after reading my LinkedIn Summary)! If you're an entrepreneur or thought leader, I've used LinkedIn to create a profitable business with a pipeline that's bursting at the seams. If you're a professional, I've leveraged LinkedIn to help drive tens of millions of dollars in new business as a Director of Partner Development for Microsoft. My systems have helped them go on to land jobs at places like Microsoft, Google, Tesla, Facebook, Goldman Sachs, Deloitte, and thousands of other companies. If you're a job seeker, I've coached thousands of other people (just like you) to leverage LinkedIn in their job search. This article is focused on everyone who might be using LinkedIn - job seekers, professionals, thought leaders, and entrepreneurs - so let's cover them all: Why should you care about what I have to say? There are a LOT of LinkedIn “experts” out there with all kinds of opinions. 4 Tips To Maximize Your LinkedIn Summary Resultsīut first, I think it's important to share a bit about me and why I'm qualified to share this advice… Who Am I To Give LinkedIn Advice?. ![]()
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